How do we create an interactive space during Blak Powerhouse that resonates with Gen Z’s, encouraging them ‘Join the WAW’
INSIGHT
As children, we often wish to be older, as adults we frequently long for the days of our youth.
IDEA
WAWZONE was a fun inducing concept created to enhance positive nostalgic vibes from being young whilst shining a light on Blak excellence through different indigenous experiential themed games. Street warrior was inspired by Nooky's recent album release and my personal acrade favourite basketball game paid homage to the basketball ball legend Patty Mills.
I designed and created arcade inspired merch for the event, using 8bit style text I came up with these limited edition pieces that related to the arcade experience.
*This brief was created by of a team of graphic designers, copywriters and creatives.
WAW ROOKIE CARDS OF THE WE ARE WARRIORS TEAM
