Find a way to make Pepsi a non negotiable item during meal time using OOH advertising.
INSIGHT
Salt & Pepper are universally recognised for thier ability to enhance the flavour of food.
IDEA
Let's introduce Pepsi as the third in the staple relationship that is salt and pepper. Looking at the brief through a simplistic lens we really wanted to create something that could be instantly understood by the viewer during their 3 second glance at OOH media.
P.S It really works, I have now found myself buying more Pepsi max than ever before!