Work with PR and Experiential campaigns to showcase Mastercards security features.
How can we make Mastercard the front of wallet choice for everyday users.
INSIGHT
People know the importance of financial security. However, Mastercard security is incredibly difficult to visualise or feel.
IDEA
Showcase Mastercard's security through entertainment conversation using a visual metaphor called the unbreakable safe that is integrated into the tv series, leading to a PR stunt in real time. We Collaborated with the new office show as our way into modern pop culture that connects and resonates with our target audience.
Mock up of the PR Stunt
My role was was coming up with the copy for the on sight media during the stunt.
